How to Sell Smarter, with Confidence.
I do more than simply list your home—I position it to sell faster, for more, and with a level of professionalism that reflects the value of your property. Backed by deep local Big Island expertise, data-driven insights, and cutting-edge marketing, I provide you with the highest level of service throughout the entire sales process.
Whether you’re selling a luxury estate, an investment condo, or a cherished family home, my proven 7-step listing strategy is designed to maximize your return and minimize the stress of selling.
❂ Specializing in Kona & Kohala Coast properties, including Waimea and Waikoloa Village.
$315M
Total Brokerage Sales- $18MPenn's 2024 Sales
- $1.7MAverage Sales Price
32+
★★★★★ Ratings
Why Sellers Choose to
Work with Penn
❂ Top Producer with Proven Results
❂ 20+ Years Big Island Local Expertise
❂ Clear & Responsive Communication
❂ Relentless Client Advocacy
Seven Essential Steps to Selling Your Home for More $

1. Robust Market Analysis
I go beyond a basic CMA with a strategic pricing and launch plan tailored to current market conditions. By analyzing recent sales, active listings, inventory trends, and buyer demand in your area, we position your home for maximum visibility and stronger offers from the start. The result is a confident launch that captures attention and builds early momentum.

2. Polished to Perform
First impressions are everything. That’s why we start with a comprehensive home evaluation to identify opportunities for improvement. Whether it’s light staging, repairs, landscaping, or professional photography, we craft a pre-listing plan tailored to highlight your home’s most valuable features, ensuring it stands out.

3. Elevated Marketing
Marketing isn’t just a flyer or a few photos on MLS—it’s a carefully crafted story. My approach blends luxury branding, emotional storytelling, high-end visuals, and multimedia content to enhance the perceived value of your home. From cinematic video tours to immersive 3D walkthroughs, we push the boundaries of traditional real estate marketing.

4. Maximum Exposure
I harness the most powerful digital platforms, print publications, social media, and global syndication networks to get your home in front of the right audience—locally, nationally, and internationally. With my wide-reaching exposure strategy, we leave no stone unturned in getting your home seen.

5. Buyer Engagement
My proactive approach to generating buyer interest includes targeted online advertising, database outreach, CRM-driven follow-up systems, and direct engagement with qualified leads. I don’t wait for buyers to find your home—I go out and find the buyers, creating increased interest and competition.

6. Calculated Negotiation
We begin preparing for negotiations well before your home is ever listed. Harnessing decades of our team's expertise, we apply tactical negotiation techniques to position you with maximum leverage—from initial listing price strategy to handling multiple-offer situations and final contract terms.

7. Operational Excellence
Selling a home involves many moving parts—and success is all about execution. I’ve assembled a proven network of first-class professionals, including trusted escrow officers, contractors, cleaners, photographers, and more. By coordinating every detail personally and working with only the best in the industry, I ensure a smooth, efficient process from listing to closing—so you can move forward with confidence.

► Big Island Seller's Guide
This comprehensive resource is filled with invaluable tips on researching, preparing, and marketing your home to ensure a quick sale at the highest price with minimal stress and expense. Inside, you'll discover expert advice on how to price your property effectively, promote it to the right audience, navigate tax considerations, understand Hawaii's unique escrow process, and master the listing and selling process.